Great new ad that illustrates Catherine Walter’s later addition to the Hair Part Theory … the head tilt emphasizing which hemisphere is drawing the focus …
At the end of ad – Girl Power to Go, her right eye is way higher, and then she tilts so her left is higher and the two guys run in fear of her power to beat them up! (“masculine” …). The one on tv is edited differently, where they show her holding the right side up for longer, during which they say, Girl Power to Go, and then she shifts to the left eye higher and they run!
A long long time ago when I was just 19, I discovered the effects of changing my hair part from right to left. The strength of the change - in my case from a social misfit to "Joe Popular" was amazing, and not only that, when I looked around, it was happening to others.
The Hair Part Theory was the result of researching the effects and putting it into a more scientific framework and language. My sister Catherine Walter was instrumental in getting my vague handwaving theories into a great paper, including a slew of statistics to illustrate just how many leaders we have that are hair parters!
A few years after discovering the Hair Part Theory, I discovered, or more accurately re-discovered a true image mirror - and recognized myself at a deep level. The full story is elsewhere on this blog (link coming), but suffice to say that the True Mirror (the trade name of my perfect version), reflects your hair part the way it actually is, and you can see exactly what you are projecting...it matters!