New Geico Commercial

The right hair part on men is often used in advertisements to reinforce a negative impression of the man in question. The latest is the Geico Commercial:
From the marketmenot.com website, this description: A father and son are hanging out, the son playing video games, the father using his tablet. “Huh, 15 minutes could save you 15% or more on car insurance.” The son replies “Everybody knows that.” The dad says “Well, did you know that Pinocchio was a bad motivational speaker?” We cut to Pinocchio giving a motivational speech to a group of people. “I look around this room, and I see nothing but untapped potential.” Pinocchio points to a man in the crowd “You have potential!” Pinocchio’s nose starts to grow because he’s lying. “You have… oh boy.” The man he pointed to lowers his head, now depressed that he knows he has no potential.
So how is it that he can just point to this guy in the crowd and everyone knows he is lying when he says he has potential? How bout that right hair part. Check it out backwards – see how the guy’s image looks backwards – its not so immediately obvious that he wouldn’t have potential
http://www.marketmenot.com/geico-pinocchio-bad-motivational-speaker-commercial/

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About John Walter

A long long time ago when I was just 19, I discovered the effects of changing my hair part from right to left. The strength of the change - in my case from a social misfit to "Joe Popular" was amazing, and not only that, when I looked around, it was happening to others. The Hair Part Theory was the result of researching the effects and putting it into a more scientific framework and language. My sister Catherine Walter was instrumental in getting my vague handwaving theories into a great paper, including a slew of statistics to illustrate just how many leaders we have that are hair parters! A few years after discovering the Hair Part Theory, I discovered, or more accurately re-discovered a true image mirror - and recognized myself at a deep level. The full story is elsewhere on this blog (link coming), but suffice to say that the True Mirror (the trade name of my perfect version), reflects your hair part the way it actually is, and you can see exactly what you are projecting...it matters!
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