This set of commercials gets men doing “unmanly” things, like wearing a skirt, or skinny jeans. This one below has a guy getting beads at Mardi Gras by exposing his chest – much like women do…and he’s kind of clueless overall. They use a good looking guy with a right hair part to emphasize the point
A long long time ago when I was just 19, I discovered the effects of changing my hair part from right to left. The strength of the change - in my case from a social misfit to "Joe Popular" was amazing, and not only that, when I looked around, it was happening to others.
The Hair Part Theory was the result of researching the effects and putting it into a more scientific framework and language. My sister Catherine Walter was instrumental in getting my vague handwaving theories into a great paper, including a slew of statistics to illustrate just how many leaders we have that are hair parters!
A few years after discovering the Hair Part Theory, I discovered, or more accurately re-discovered a true image mirror - and recognized myself at a deep level. The full story is elsewhere on this blog (link coming), but suffice to say that the True Mirror (the trade name of my perfect version), reflects your hair part the way it actually is, and you can see exactly what you are projecting...it matters!